April 3, 2025
Senior Product Marketing Manager
Understanding driver behavior isn’t just about reacting to a harsh brake or a distracted glance—it’s about seeing the full story behind the wheel. What was happening in and around the vehicle? Was the driver reacting defensively, or exhibiting a risky and repeated pattern?
With Samsara’s new AI-powered safety capabilities, you get those answers—fast. This is the next evolution of fleet safety: intelligent tools that remove the guesswork, surface what matters most, and give you the power to act.
Fleets are collecting more safety data than ever, but turning it into clear, confident action has been the real challenge—until now.
Samsara’s AI-powered Insights combine dash cam footage, trip data, driver behavior, and safety scores to deliver intelligent summaries that show:
What happened during a trip or safety event
Why it happened, including road and environmental factors
Who may need coaching—or recognition
No more scrubbing through video or scanning event logs—managers now get instant clarity on what matters most, from risky patterns to standout performance.
With Samsara's AI, here's how we're changing the game:
Identify defensive driving instantly: In the past, when a harsh brake was flagged, safety managers had to assume it was risky behavior or dig into the footage to understand what happened. That often meant unnecessary investigation, delayed feedback, or even coaching drivers for actions that were actually safe. With Samsara’s AI, that experience flips entirely. Moments of defensive driving are automatically flagged, giving managers instant clarity and drivers the recognition they deserve. It’s a smarter, fairer approach that builds trust and turns safety into a positive, driver-first experience.
Spot patterns of risky behavior: A single mobile phone use might not raise alarm—but repeated incidents in a short time can signal a growing problem. Samsara’s AI helps surface these early warning signs, so managers can step in with timely coaching before risky behavior becomes a habit or leads to an incident.
This level of contextual insight and behavior pattern recognition simply wasn’t possible before, saving hours of manual review.
Samsara’s AI-generated Context Labels automatically tag safety events with the conditions that matter, giving teams a more intelligent way to sort, filter, and act.
Now, you can:
Surface patterns of risky driving and repeated behavior
Filter events by road, traffic, or weather conditions
Recognize moments of exceptional performance, like defensive driving
Samsara’s AI Insights and Context Labels can identify contextual risks and behaviors such as road conditions and construction, inclement weather, emergency and service vehicles, school and residential zones, passengers and pedestrians, traffic conditions, and road hazards.
It’s a faster, clearer way to understand each safety event—and prioritize your team’s time where it counts.
Samsara’s AI doesn’t just surface more data—it delivers real, day-to-day impact for safety leaders.
Now you can:
Coach proactively, based on behavior patterns—not one-off events
Recognize drivers who are preventing accidents before they happen
Prioritize high-risk drivers with confidence and clarity
By combining video analysis, driver history, and contextual risk data, Samsara gives you the tools to take meaningful action—fast. Whether you’re triaging incidents, scaling coaching, or reinforcing safe behavior, you now have the clarity and confidence to lead a safer fleet.
This is the future of fleet safety: intelligent, context-rich, and built to drive results. Learn more about Samsara’s AI here.